Video Won the Web.
Most Sites Haven't Noticed Yet.

Julien Reszka · 2019-03-15T11:22

In France's Alexa top 50, half the sites put video first. 4G removed the last excuse. If your site doesn't lead with video, you're already behind.

50% — Share of the top 50 French websites (Alexa) where video is the core feature — **50%** Share of the top 50 French websites (Alexa) where video is the core feature Alexa Top Sites, France, 2019

In France, in the websites ranking of alexa.com/topsites, video is the core feature of:

20% of the top 10
40% of the top 20
46.7% of the top 30
52.5% of the top 40
50% of the top 50

The trend is clear and it is not flattening.

In the attention economy, everyone competes for where we put our eyes. Video has become the most effective tool to hold that attention. Thanks to the development of 4G broadband, low bandwidth is no longer a real barrier. The last technical excuse is gone.

The sites that still treat video as optional are not choosing a different format. They are choosing to compete on worse terms.

I predict that in 10 years, 90% of the top 50 websites will have video as a core feature. Not embedded. Not linked. Core.

Myth: Video is a nice-to-have enhancement for websites — Reality: In France's top 50 Alexa sites, video is the core feature for half of them — not a supplement but the main reason to visit — **Myth:** Video is a nice-to-have enhancement for websitesAlexa Top Sites, France, 2019

Audit your site's homepage: if video is not the first thing a visitor sees and interacts with, plan when you will add it — not whether.
Post on X

Discussion

Is video still an afterthought on your site while your competitors have made it the main reason to stay?
Post on X